#strategy – Chairing the board

A company at odds with itself?

Last month, Air New Zealand announced a $336 million pre-tax loss for the last financial year. There are plenty of legitimate explanations: soaring fuel prices, grounded aircraft, rising maintenance costs and an increasingly expensive aviation system. But the airline’s new strategy raises an interesting question. Te Pae Hou – Our Future outlines three strategic priorities:Continue reading “A company at odds with itself?”

The shift we’ve been expecting in Air New Zealand’s strategy?

Has Air New Zealand’s market strategy changed – or is it simply now more obvious? I’ll start by saying that I have been a relatively frequent, usually satisfied, flyer with Air New Zealand for a long time (my Frequent Flyer number has five digits and I’ve accumulated 14 ‘banked years’ of membership). In the lastContinue reading “The shift we’ve been expecting in Air New Zealand’s strategy?”